There are 2 puzzling problems in online marketing: how to get free traffic and how to make money online? For not knowing the answers to these two critical questions, so many people make little or no money online while making efforts to successfully build and run a profitable online business.

The truth behind the answers to the above questions lies in the fact that many people are spending much of their time and their energy on the wrong things when striving to make money on the internet. Having said that, these things usually relate to two major difficulties.

The first difficulty refers to the situation where many inexperienced and newbie online marketers feel overwhelmed with too much information to digest that’s known as information overload when wanting to learn all the ropes of making money online.

And, the second stumbling block many inexperienced internet marketers are facing is the situation where they are trying to implement all the possible internet marketing strategies for building and running their online business all by themselves.

All that really matters in terms of making money online are two essential ingredients: traffic and offer.

In other words, you have a product that’s an offer to sell through your web site or your blog. The next thing you should do is naturally drive targeted traffic that’s an ‘army’ of your potential customers to the website where your offer is available.

Subsequently, here is how this whole internet marketing process works.

Firstly, you create a high value free product as the result of researching and identifying your niche market’s needs and wants.

Next, you develop a squeeze page that’s a simple web page purely designed for capturing your site’s visitors’ names and email addresses as soon as they optin to receive your free product. Through your squeeze page you build and grow the list of your subscribers by means of an automated email marketing software that’s in the internet marketing jargon known as auto-responder.

Now, you might be wondering where exactly that paid product that I am offering is and how to actually sell it. There are two main ways for you to do that.

One option is that immediately after your new subscriber enters their name and email address to optin to receive your free product, on the following page (known as ‘thank you page’) as soon as they click to confirm that they want to receive your free product you can simply include the link to your paid product. This paid offer marketed in this specific manners is called an ‘upsell’.

The other option that you can take advantage of in order to sell any of your products is quite simply through using your automated email marketing software (known as auto-responder) where you can well in advance programme the sequence of follow-up email messages to be sent to your subscribers.

Therefore, after your new subscriber receives their free gift from your squeeze page, you don’t have to sell them your paid product immediately like in the first option, but you simply include the URL link to that offer in one of your automated follow-up email messages.

Now, once you understand how to actually make money online, at the last marketing stage you set up a blog that you will use for actively communicating nurturing a good relationship with your loyal blog’s visitors based on constantly delivering high value content that they desire and want.

The way you find out what your audience really desires and wants is simply through surveying your blog’s readers on a regular basis. In return, this helps you produce high value free and paid products that they are really looking for. It is a win-win situation for both you as an online marketer and them as your prospects and customers.

This entire marketing process as described above in fact works as a dynamic online marketing circle that looks like a marketing funnel.

Finally, the 2 evergreen questions in online marketing that are how to get traffic and how to make money online are now answered through understanding and implementing this 5 stage marketing process.
Subsequently, the way this marketing funnel operates is that you keep on redirecting your squeeze page’s mailing list subscribers to visit your blog for new updates, offers or surveys on one side, and also redirecting your loyal blog’s readers to go to your squeeze page to get your free product and subscribe to your email list on the other side. The next thing you do is simply ‘rinse and repeat’ the whole process.